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ConsumerStrategyGCC
Designing a Digital Transformation Roadmap Across 12 Retail Brands
Created a comprehensive digital transformation strategy spanning e-commerce, supply chain, and customer experience for one of the GCC's largest retail groups.
Key Results
12
Brands Unified
40%
E-commerce Growth Y1
$25M
Annual Cost Savings
The Challenge
Souq operated 12 distinct retail brands with siloed technology stacks, inconsistent customer data, and no unified digital strategy. E-commerce penetration lagged regional benchmarks by 15 percentage points.
Our Approach
We assessed digital maturity across all 12 brands, identified shared infrastructure opportunities, and designed a phased transformation roadmap prioritizing quick wins while building toward an integrated omnichannel platform.
They helped us see digital transformation not as a technology project, but as a strategic imperative. The roadmap they delivered has become our north star.— Group CEO, Souq Retail Conglomerate
