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Financial ServicesStrategyGCC
Charting a Five-Market Expansion for a Leading Digital Payments Provider
Developed a comprehensive market entry strategy enabling Noor to expand from a single-market operator to a pan-GCC digital payments leader.
Key Results
5
Markets Entered
18mo
Time to First Revenue
3x
User Base Growth
The Challenge
Noor had achieved product-market fit in its home market but lacked a structured framework for international expansion. Regulatory complexity and competitive intensity varied dramatically across target markets.
Our Approach
We built a market attractiveness model incorporating 28 variables across regulation, competition, infrastructure, and demand. We then designed market-specific entry playbooks with partnership strategies, licensing roadmaps, and go-to-market plans.
The strategy Strathaus delivered wasn't a PowerPoint deck—it was an executable blueprint. Within 18 months we were live in three new markets.— Founder & CEO, Noor Financial Technologies
